There are far more reasonable, dignified, and downright compelling ways to promote what I think is a solid advocacy, so why can't PETA just go down that direction and avoid pissing people off?
A vegan once asked me why, in spite of my keen awareness of animal suffering, I continue to eat them. While I can justify eating fish and seafood, at least to myself, I regret to say that such awareness never caused me to totally give up meat, including farmed meat. What it did, however, was to make me grow cynical of man's morality and compassion.